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Fehr Trade was founded in 2005 by Melissa Fehr, but she began to sew and design in earnest from 2001. All her sewing skills are self-taught using a variety of vintage reference books and commercial sewing patterns as technical guides. Melissa draws the inspiration for her designs from the catwalks, high street, Shoreditch street fashion, and personal creativity. Her studio space is in her floating home in Southwark, London (far, far away from her childhood home in Perry County, Pennsylvania). By day, Melissa works in IT and graphic design for a popular online music magazine.

All the garments shown on this site were sewn on her JoAnn Sonata vintage sewing machine, with additional serging on her Bernina 800DL.

Designs showcased on fehrtrade.com are not available for sale but Melissa does occasionally create one-off unique pieces on request. If you are interested in her services, please email enquiries@fehrtrade.com. Sometimes the best designs are just those with a simple starting point – a colour, an event, an old heirloom, or just a dress you’ve seen somewhere. Dream it, sew it, wear it.

Sonata by Jo Ann